Martha (Marty) Harris Joshua
M3 Cosmetic Labs, LLC.

Marty Joshua is President of M3 Cosmetic Labs, LLC, manufacturer of Arganics® brand products. Based in Daytona Beach, FL, M3 Cosmetic Labs is one of the newest and largest manufacturers of ethnic hair care products in the United States, with affiliated offices in North Little Rock, Arkansas and Johannesburg, South Africa.

In partnership with daughter Mary Lee Joshua, Marty co-launched M3 Cosmetic Labs, LLC to fill a void in the Ethnic Hair Care Market. During their tenure as the sales & marketing powerhouses at J.M. Products, the makers of the ISOPLUS® brand, the mother-daughter team witnessed how fundamental changes in the Ethnic HBC market were affecting quality and innovation. Together, the two have created a new brand that puts quality and innovation back in the limelight. Inspired by the industry's great pioneers, M3 poured extensive research into developing a product that mirrored the team's self image and, in the process, discovered the next generation in oil replenishment technology, Argan Oil.

"The Ethnic Hair Care market is built on the great achievements of industry pioneers – Madam CJ Walker, George Johnson, Edward Gardner, Fred Luster and Ernest Joshua, Sr. to name a few. They paved the way when no one else dared. It is their efforts that created our billion-dollar category. M3 Cosmetic Labs is fueled by that same pioneering spirit and creativity."
— Marty Joshua, President M3 Cosmetic Labs.

About Marty: In 1976 Marty started her career in the hair care industry with M&M Products, Inc., the makers of Sta-Sof-Fro® (based in Atlanta, GA) and quickly became one of the company's top sales executives, being named M&M's Salesperson of the Year in 1981. Marty's dynamic presence in the marketplace and excellent rapport with distributors soon opened new opportunities and other leaders in the industry sought her expertise. She joined Soft Sheen Products, Inc., (based in Chicago, IL), and helped the company become the industry leader in the highly competitive Ethnic Hair Care Category. In 1983, Marty joined J.M. Products, Inc., which was, at the time, a small family-owned business with sales of approximately $2 million. Working her way from the bottom so she could learn all aspects of the business, Marty played an instrumental role in helping the company grow to a $25 million operation, ultimately leading the sales & marketing organization as Vice President. She has served on the boards of Big Brothers and Big Sisters of Pulaski County, Baptist Hospital Advisory Board, The Arkansas Repertory Theatre and the Little Rock Chamber of Commerce Minority Purchasing Council. She is a member of Bethel AME Church and The Little Rock Chapter of The Links, Inc. Marty also serves on the Board of Directors for The American Health & Beauty Aides Institute (AHBAI).